Fashion and luxury goods are high-value, international industries, with shows and runways in New York, Milan, Paris and many other cities. New collections, trends and styles make the business ever-changing. With up to 80% of sales being generated by exports, foreign customers want to stay as up-to-date as domestic ones. The best way of doing this is through newsletters, magazines, advertising material and catalogues – but these have to be well-translated. Otherwise, details of the products can be lost, and bad translations will put customers off.

As in many other industries, the internet has had a big effect on customer behaviour. Many now order clothes, shoes and accessories through online stores, which saves time and enables them to shop in the peace and comfort of their own homes. This is also the perfect opportunity to attract customers from abroad who can’t shop in your high street stores – but getting your website and online shop translated is essential, and you need a professional, reliable translator to do the job.